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The Infinite Banking Concept, Without the Hype or Confusion
What the Infinite Banking Concept Really Is
At its core, the Infinite Banking Concept is about creating your own pool of capital that you control.
Instead of relying entirely on banks for loans, financing, and access to money, you build a financial system where you are in control of the capital first.
This system is typically built using properly structured dividend-paying whole life insurance policies designed for high cash value growth.

Larry Jones
Mar 94 min read


Financial Word of the Day: Home Bias
Definition of Home Bias
Home Bias is the tendency for investors to heavily favor investments from their own country while underinvesting in international markets.
In plain English: we like what’s familiar. We buy U.S. stocks, U.S. bonds, U.S. real estate… and quietly ignore the rest of the world—even though the global economy is much bigger than just us.
From a comfort standpoint, that makes sense. From a wealth-building standpoint, it can quietly hold you back.

Larry Jones
Dec 12, 20252 min read


Financial Word of the Day: Behavioral Finance
Definition of Behavioral Finance
Behavioral finance is the study of how our emotions, habits, and quirks influence our financial decisions. In a perfect world, people would invest, save, and spend based on facts and logic. But we don’t—we’re human. We tend to follow the crowd, panic when markets dip, overspend when we’re stressed, and cling to bad investments because we “feel” they’ll bounce back.

Larry Jones
Nov 24, 20252 min read


Understanding Housing Allowance: A Guide for American Clergy and U.S. Military Personnel
A housing allowance is a financial benefit granted to clergy members and military personnel, designed to cover housing-related expenses.

Larry Jones
Feb 24, 20246 min read
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