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Financial Word of the Day: Liquidity
Definition of Liquidity
Liquidity is the ability to quickly turn an asset into cash without losing significant value.
In simple terms, liquidity answers this question: “If I needed cash today, how quickly could I get it?”
Cash itself is perfectly liquid. Money in a checking account is also highly liquid.
But other assets—like real estate, businesses, collectibles, or even some investments—can take time to convert into usable cash. That makes them less liquid.

Larry Jones
Mar 92 min read


Financial Word of the Day: Amortization
Introduction to Amortization
If you’ve ever had a mortgage, a car loan, or even a student loan, you’ve experienced something called amortization—even if you didn’t realize it at the time.
It’s one of those financial terms that sounds complicated, but the concept is actually pretty straightforward. And once you understand it, you’ll start seeing how lenders structure loans—and how you can make smarter decisions about paying them off.
Let’s break it down.

Larry Jones
Mar 62 min read


Financial Word of the Day: Depreciation
Introduction
Depreciation is the gradual decrease in the value of an asset over time. In plain English? It’s what happens when the thing you bought yesterday is worth less today.
Cars. Computers. Equipment. Furniture.
Most physical assets lose value as they age, wear out, or become outdated. That loss in value is depreciation.
Now here’s where it gets interesting. Depreciation isn’t just something that happens to you. It’s something you can use strategically — if you unde

Larry Jones
Mar 52 min read


Financial Word of the Day: Loss
Definition of Loss
A loss occurs when you lose money on an investment, business activity, or transaction — meaning you receive less than what you originally paid or invested.
In simple terms: Loss = When the value goes down instead of up.
If you buy a stock for $1,000 and later sell it for $800, you’ve taken a $200 loss. If your business spends $10,000 in a month but only brings in $8,000, you’ve operated at a $2,000 loss.

Larry Jones
Feb 242 min read


Financial Word of the Day: Expense
If you want to build wealth, you need to understand one simple truth: Revenue gets attention. Assets get applause. But expenses quietly determine your future.
Let’s define the term clearly.
What Is an Expense?
An expense is money you spend to operate your life or your business.
It’s the outflow. The cost. The price you pay to live, work, and function.
On a personal level, expenses include things like...

Larry Jones
Feb 202 min read


Think Like a Banker, Plan Like a CEO: The New Personal Finance Blueprint
Let me ask you something.
Are you managing your money…Or are you running your money?
There’s a difference.
Most people “manage” money. They budget. They track expenses. They try not to overspend. They hope their retirement account grows.
But banks? CEOs? They don’t manage money.
They engineer it. And that’s the shift that changes everything.

Larry Jones
Feb 183 min read


Financial Word of the Day: Equity
If you want to build real wealth, you need to understand one word: equity.
It’s simple. It’s powerful. And it quietly determines who’s actually getting ahead financially—and who’s just making payments.
Let’s break it down.
Definition: What Is Equity?
Equity is the value you truly own in an asset after subtracting what you owe.
In plain English: Equity = Asset Value – Liabilities (Debt)
If you own something and you still owe money on it, your equity is the portion that’s

Larry Jones
Feb 182 min read


Financial Word of the Day: Liability
What Is a Liability?
A liability is anything you owe — any financial obligation that requires you to pay money now or in the future.
On a balance sheet, liabilities sit on one side. Assets sit on the other. Assets put money into your pocket. Liabilities take money out.
Simple. But powerful.
Liabilities can include:
- Credit card balances
- Car loans
- Student loans
- Mortgages
- Lines of credit
- Personal loans
- Taxes owed

Larry Jones
Feb 172 min read


The Dangerous Lie of “Debt-Free” That Keeps You Broke
Introduction
Let me say something that might make some financial gurus uncomfortable: Being debt-free is not the same thing as being wealthy.
In fact, if you misunderstand debt, the obsession with being “debt-free” can actually keep you broke.
Now before you close this tab and accuse me of promoting reckless borrowing, hear me out.
There’s a massive difference between consumer debt and productive debt. And confusing the two is costing people decades of financial momentum.

Larry Jones
Feb 163 min read


Banks Don’t Budget—So Why Should You?
Introduction: Banks Don't Budget
Let’s kill a sacred cow real quick: Budgeting will not make you wealthy.
Now before the “finance influencers” come after me with spreadsheets and envelope systems, let me clarify: Budgeting has a place—but it’s not the goal. It’s the bare minimum.
And more importantly…Banks don’t budget. They operate on systems, flows, and leverage.
So if you’re modeling your money habits after broke people who are really good at Excel...

Larry Jones
Feb 132 min read


Financial Word of the Day: Divestiture
Definition of a Divestiture
A divestiture is the sale, transfer, or disposal of a company asset, business unit, subsidiary, or investment. It’s the opposite of an acquisition. While companies often grow by acquiring more, a divestiture is about trimming the fat, refocusing, or raising cash. Think of it as a business shedding a layer it no longer needs—like a snake slipping out of old skin so it can grow.

Larry Jones
Jul 29, 20252 min read


Financial Word of the Day: Limited Liability Company (LLC)
Definition of Limited Liability Company (LLC)
A Limited Liability Company (LLC) is a type of business structure in the U.S. that blends the simplicity of a sole proprietorship or partnership with the protection of a corporation. Think of it as the middle ground—like ordering a fancy burger but skipping the extra calories from fries.

Larry Jones
Jul 17, 20252 min read


Financial Word of the Day: Irrevocable Trust
modify, amend, or cancel it—except under very rare circumstances and usually only with court approval or the beneficiaries’ consent.
This is the key difference from a Revocable Trust, which you can tweak or dissolve whenever you like. With an irrevocable trust, the assets are no longer legally yours—they belong to the trust, managed by a trustee for the benefit of your chosen beneficiaries.

Larry Jones
Jul 4, 20252 min read


Due Diligence Explained: How to Avoid Costly Financial Mistakes
Due diligence is all about doing your homework before making a financial decision. Think of it as a deep dive into the details.

Larry Jones
Aug 13, 20247 min read


Manage Your Financial Health Through Understanding Debt-To-Income Ratios
Debt-to-income ratio is a financial benchmark used by creditors to gauge a borrower’s ability to manage monthly payments and repay debts.

Larry Jones
May 13, 20243 min read


Navigating APR: Insights into Annual Percentage Rates
Annual Percentage Rate (APR) is a measure that captures the total cost of borrowing, expressed as an annual percentage.

Larry Jones
May 11, 20243 min read


Bankruptcy Unveiled: Demystifying the Process and Its Impact
Bankruptcy is a legal procedure for individuals or businesses that cannot repay their outstanding debts.

Larry Jones
May 9, 20243 min read


Understanding Foreclosure: A Guide to What It Means and How It Works
Foreclosure is the legal process in which a lender takes possession of a property when the homeowner fails to make their mortgage payments.

Larry Jones
May 9, 20243 min read


The Ultimate Guide to Credit Scores: Build, Improve, and Benefit
A Credit Score is a number that tells lenders how likely you are to pay back money you borrow, based on your past financial behaviors.

Larry Jones
May 8, 20243 min read


Want to Become a Balance Sheet Millionaire? Use These 3 Tips to Reach That Goal
A balance sheet millionaire is an individual whose net worth, or total value of their assets minus liabilities, is at least $1 million.

Larry Jones
Apr 8, 20246 min read
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